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Giving

The Neuro Hero Award

Presented at the Imagine More Dinner, the NRC Board selects an individual or organization for outstanding commitment to Neuroscience Research.

The Yabuki Family Foundation

Recipient of the 2025 Neuro Hero Award

We are honored to recognize Gail and Jeff Yabuki for their innovative investments in mental and emotional health for children, adolescents, and adults. As founders of the Yabuki Family Foundation, Gail and Jeff research, partner with, and actively participate in the philanthropic initiatives they support, including a transformational gift to Children’s Wisconsin to confront the growing pediatric mental health crisis. As business and civic leaders, Gail and Jeff are equally purposeful. Gail previously co-founded the Monona Medical Equipment Company and founded the Concussion System LLC. She also serves on the boards of Children’s Wisconsin Foundation, the Greater Milwaukee Foundation, the Rock n’ Roll Hall of Fame, and the Milwaukee Public Museum. As many may know, Jeff previously was CEO of Fiserv for 15 years, transforming it from a traditional holding platform into one of the world’s most admired companies. He is currently Chairman of Motive Partners, a specialty private equity firm, and serves on several for-profit and not-for-profit boards including Chairing the Milwaukee Art Museum Board of Trustees.

Gail and Jeff Yabuki

Previous Recipients of the Neuro Hero Award

  • Dr. Cecilia Hillard, 2024
  • Avalon Action Alliance, 2023
  • Susie Kasten, 2022
  • Billie Kubly, 2019
  • Daniel M. Soref Charitable Trust, 2018
  • Bryon Riesch Paralysis Foundation, 2017

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